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WTA, Sony END Eight-Year Partnership Back To Main

24-Dec-2011

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PARIS: Sony Ericsson will end its sponsorship of the WTA next year, bringing to an end an eight-year association which once included title sponsor rights for the telecoms giant.

Sony’s deal with the governing body of the women’s tour began in 2005 and followed a two-year period when the WTA lacked a title sponsor. But their parternership will now finish at the end of 2012.

“The WTA-Sony Ericsson partnership has over the past seven years taken women’s tennis to new heights of popularity and success, and broadened the audience for the sport across the globe,” said a WTA statement.

“Sony Ericsson’s business and brand has evolved over the past seven years, and they have decided that 2012 will be the eighth and final year of the partnership. “They have been a great partner and we will miss them. We look forward to the next phase of growth with our existing and future partners.”